Photo: SeaWorld
In just three years since the release of the documentary, Blackfish, the world of captive orcs in the United States has undergone dramatic change. The 2013 documentary focused specifically on the death of an orca trainer, Dawn Brancheau, who was killed by an orca named Tillikum at SeaWorld Orlando in 2010. The documentary was also a broad indictment of the industry of breeding and training orcas to perform for public performances in large marine-parks.
The effect of the documentary was immediate and stunning. Despite a public relations campaign to counter the documentary, attendance and revenues at the company’s marine parks began to drop, in what became known as the “Blackfish Effect.” SeaWorld reported a 4th quarter loss of $25.4 million blamed on lower park attendance the year following the release of Blackfish. By December 2014, about a year and a half after the film’s theatrical premiere, the stock price of SeaWorld had declined by 60 percent.
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