What a difference a blackout and overflowing toilets can make. In September of last year the headline in the L.A. Times was “Cruise industry rebounding from ship accident, woes in Europe.” The subtitle read, “Cruise reservations seem to be rising, with the drop in European bookings offset by strong U.S. sales. The Costa Concordia disaster had only a short-term effect.”
Then came the fire on the Carnival Triumph in February which left the ship in the Gulf of Mexico without power, running water, hot food lighting or air conditioning. Unlike the tragedy on the Costa Concordia, where 32 passengers and crew died, no one died or was seriously injured. Nevertheless, the proximity to US media markets guaranteed that the stories of toilets overflowing and sewage in the hallways would get full coverage on the networks, newspapers and across the internet.
A Harris poll released this week shows trust in the cruise industry in general and Carnival in particular has plummeted since the incident. Since the fire on the Carnival Triumph, America’s trust in cruise lines has dropped by 12%. For Carnival, the news is much worse. Trust in the world’s largest cruise conglomerate has fallen by 26% in the same period.