With preliminary races of the Louis Vuitton 37th America’s Cup now underway in Barcelona, Spain, the famous sailing competition is facing the storm of over-tourism protests that have swept across much of Europe, as well as, many tourist hotspots across the globe.
The Guardian reports that according to its supporters, the America’s Cup will bring in €1bn to Barcelona, create 19,000 jobs and, by the time the last sail is furled on 20 October, have attracted an extra 2.5 million visitors to the city.
The ultimate sporting competition for the super-rich marks the latest attempt by the Spanish city to attract “quality rather than quantity” tourism.