What does cat food have to do with coral reefs? Mars Petcare catfood brand SHEBA® has partnered with The Nature Conservancy to develop what it claims is the world’s largest coral restoration program, expected to cover more than 185,000 square meters around the world by the end of 2029.
Earlier this month, the partner organizations unveiled the first images and videos of ‘Sheba Hope Reef’, the starting location for the global initiative. Work to restore the reef, off the coast of Sulawesi, Indonesia, began two years ago and, in that time, coral cover has increased from, 5% to 55%. The reef, which can be seen on Google Earth, has been built to spell the word H-O-P-E and is intended as a symbol to show the world how positive change can happen within our lifetime.